Agoda Review - Focos

Agoda Review

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Agoda Review Score
3/5
Score based on customer user experience

What is Agoda?

Agoda is a leader in the industry when it comes to hotel reservations, focusing on providing customers with the best hotel rates in every location. One of the reliable websites for booking travel accommodations is Agoda.com. In addition to luxury and budget hotels, resorts, villas, apartments, homes, guesthouses, hostels, bed and breakfasts, and unique/alternative types), the site has a reputation for offering steep discounts on a wide range of rooms. Agoda.com provides a wide range of hotel rooms at a significant value. Robert Rosenstein and Michael Kenny founded Agoda.com in 2005. The company was founded in Phuket, Thailand, but it is now based in Singapore. At first, Agoda focused on the Southeast Asian market, but it quickly spread across the continent. Agoda has maintained a strong presence in Asia, but it has also expanded internationally. Agoda claims to have over 2.5 million listings in over 200 countries and territories as of 2020. 

Agoda uses the affiliate marketing business model. Every time an affiliate marketing company sells a product or service that they don’t own, they get a commission from the product or service owner. Agoda owns no hotels. The company is a middleman who earns money by making life easier for both the guest and the host in the transaction. Without leaving Agoda.com, guests can browse a wide range of accommodation options worldwide, compare prices, and make a secure purchase. As compensation for the marketing and exposure Agoda provides for them, hosts pay a commission to Agoda for each completed booking. For many small businesses, marketing is a costly and often prohibitive expense. The Ritz-Carlton, Four Seasons, Hyatt, Hilton, and other hotels have permeated the public consciousness and always seem relevant. Agoda, for example, has already put in the effort to create a platform/marketplace and generate a lot of traffic. Agoda.com is visited by thousands of potential buyers every day. The majority are devoted customers who are always willing to spend when a good deal is available. Less well-known hotels can get in front of potential customers without paying a lot of money for marketing by partnering with Agoda. For Agoda and its partner hosts, this is a win-win situation. Agoda gets to add another listing to its vast inventory. Some hosts allow Agoda.com to sell their rooms at significant discounts to gain traction in Agoda’s marketplace. When customers filter a search by price, a listing with a low price is prioritized. It results in more sales and more positive feedback. The host can change the price of a listing if it receives a lot of positive feedback. It will now compete at a higher price point if it gets more positive reviews.

Agoda.com has a system in place to prevent fraud and booking scams. These systems particularly protect customers who aren’t familiar with Agoda’s platform. When it comes to these things, Agoda generally takes a customer-centric approach. Before being accepted onto the platform, new hosts are also vetted. Hosts must provide legal documentation and photos proving their connection to the property they’re listing as part of the vetting process. Agoda hopes you’ll come back to them whenever you need to book a hotel by giving you points to use on future purchases. With each purchase, AgodaCash gives customers something to work towards. By booking AgodaCash-eligible listings, you’ll earn AgodaCash. However, not all listings are eligible for AgodaCash. In the booking details section of a listing, look for the purple AgodaCash logo. To encourage new customers to visit Agoda’s website and keep existing customers coming back, the company offers promo codes. The discount value of a promo code varies from 5% to 20%. Agoda VIP was created to promote Agoda’s best listings to its most loyal customers. VIP status can be earned by customers who have booked frequently and have had few cancellations. VIP discounts may be displayed on listings by hosts who have maintained high standards, resulting in more exposure in search results. You’ll automatically be a member when you sign up for an Agoda account. You won’t get any VIP discounts as a new member, but you will be able to get AgodaCash and Promo Codes. You can book VIP listings at a discount of up to 12% if you have VIP Silver status. Your account will be upgraded to VIP Gold after completing five bookings in 24 months and having a low cancellation rate. You can book VIP listings at a discount of up to 18 percent if you have VIP Gold status. Your account will be upgraded to VIP Platinum after completing ten bookings in 24 months and having a low cancellation rate. You can book VIP listings at up to a 25% discount if you have VIP Platinum status. 

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