Foursquare for business Review

Remember Foursquare, the once-popular social network where users could “check-in” to their locations and share the information with all of their friends? Many people recall Foursquare’s dominance a few years ago, while others are unfamiliar with the service. Whatever category you fall into, keep in mind that Foursquare for Business isn’t completely dead. Over 50 million people use Foursquare to find new places to visit, and they’re sharing their favorites with others. Foursquare is used by 93% of storefronts that have local channels (Venuelabs, 2013). Your customers have most likely already listed your company. You can take control of your listing by claiming it on Foursquare.

Consumers leave quick tips and photos at their favorite local businesses to let others know what they like best. You can listen to what your customers are saying and join the conversation using our tools. More than ever, people are using their phones to communicate with businesses. Nearly all mobile users (95%) use their phones to conduct local searches, with 90 percent of quests resulting in a purchase or a visit. Foursquare is no longer solely based on check-ins. It’s now based on other people’s recommendations and reviews. Swarm is a Foursquare-owned app that is similar to the original Foursquare app. Reviewers can upload photos, write detailed descriptions, and rate each location on a scale of one to ten. If you think it sounds a lot like Yelp, you’re right. Foursquare’s current version is similar to TripAdvisor and even Google Maps. While it’s no longer the social media marketing powerhouse it once was, Foursquare still has a sizable user base, with roughly a quarter of Americans between the ages of 18 and 34 logging in regularly as of January 2018. Liz Ritzcovan, a seasoned tech and media executive was recently hired as Foursquare’s chief revenue officer. She has big plans for the app, including building stronger ties with the companies that use it. Foursquare will almost certainly never overtake Yelp, just as Bing will almost certainly never dethrone Google as the world’s most popular search engine. With such a large number of young people using the app, there’s no reason not to include it. It’s completely free! Foursquare is primarily beneficial to B2C businesses that rely on foot traffic and sell tangible goods. B2B companies, on the other hand, maybe better off concentrating their social media marketing efforts elsewhere. It is because people are far more likely to post photos and reviews of that delicious bacon cheeseburger they had at a nearby restaurant than they are of their accountant. No offense intended to our B2B competitors!

Foursquare for Business also comes with a paid advertising feature that boosts your company’s visibility on the platform. Recognize the distinction between Swarm and Foursquare. People may still check-in through Swarm, but the rest of the important information about your Business (photos, reviews, etc.) will be on Foursquare. “We target your ideal customer,” according to Foursquare, “people in your area who are looking for what you have to offer, or people who have visited similar businesses but not yours.” It is an excellent opportunity to have a cost-effective way of running a super targeted ad campaign for your small Business. Keep in mind that only claimed listings could run ads, and small businesses are currently unable to do so on Swarm! Remember that the new Foursquare aims to understand a person’s preferences, learn what they like, and track where they go to provide the best recommendations and assist them in discovering new places. You need to increase the number of people visiting your store, not just check-in, to increase your chances of appearing in users’ feeds. Foursquare uses “GPS signals, cell tower triangulation, personalized historical activities, and Wi-Fi networks to understand an individual user’s location and recommend nearby businesses,” which means Foursquare knows what your customers and potential customers are doing even if they don’t check-in through Swarm. So, if you own or operate a business that receives foot traffic, claim and optimize your Foursquare business listing to be found by potential customers.