What is HubSpot and how does it work?

HubSpot is a marketing and IT solution focused on increasing business growth through Inbound methodology. Its primary purpose is to increase the number of leads, sales, retain clients, and make them advocates of your brand.

There is a set of tools and apps called Hubs, which are used to grow businesses. Their main use is to help you guide your marketing and sales strategy according to the Inbound methodology.

New Marketing Methodology

Inbound marketing is one of the most popular forms of digital marketing. Its main goal is to attract leads by creating content with a purpose to guide the customer through a sales funnel. Aside from content, there are social media, SEO, paid marketing, and email marketing strategies to help you achieve your business goals.

Also, there’s HubSpot Academy with courses and certifications to help you learn strategies and Inbound marketing methodology. The main idea of HubSpot is that marketing should be user-focused. And, to make it all possible Inbound marketing relies on the buyer’s persona and buyer’s journey.

You could sum up the general idea of Inbound methodology like this: The marketer’s job is to create a buyer persona and guide it through the buyer’s journey. To do that, you have to take the customer through the attract-engage-delight sequence.

This means that you are going to use different tools and apps called Hubs to bring the customers to your website, convert them into buyers, and make sure that they purchase again and promote your product.

Hubs

There are four Hubs you can purchase to help your business grow. These are Marketing Hub, Sales Hub, Service Hub, and CMS Hub. Also, there are free tools and CRM software to help you as well.

Marketing Hub includes landing pages, forms, list segmentation, email marketing, ad targeting, CTAs, SEO recommendations, social media, marketing automation, and analytics.

Sales Hub includes pipelines, funnels, quotes, customization, email sequences, video creation, products configuring, e-signatures, webhooks, playbooks, and custom reporting.

Services Hub includes conversational bots, automation, email templates, knowledge base, surveys, Slack integration, and dashboards.

CMS Hub includes website themes, drag-and-drop editor, local website development, site performance monitoring, code alerts, brand domains, testing, and SSL certificates.

Free CRM tools include everything you need to manage relationships with your customers. You can store contacts, contact them, and segment lists.

You choose the features you want, or you can get them all together.

Price

The price of HubSpot software starts at 50$ per month and can go up to 5000$ per month. There are different plans designed to help you get the right tools for your business. Also, there are premade bundles of tools ready for the purchase.

Additionally, you can purchase customized services, using the HubSpot price calculator, There you can buy additional addons and add more features to the plan you are purchasing.

Level Up Your Marketing Strategy

Now, the only thing left to do is to purchase a HubSpot subscription. Understand your business needs and get apps that could help you grow your business.

Finally, all HubSpot features are fully compatible with Focos – an app designed to keep your workspace easy to navigate and clutter-free. Take your clients through their buyer’s journey, and do it in the digital workplace for the new generation.