According to HubSpot, what is the first stage/action of inbound marketing?

You probably learned about the benefits of using HubSpot software. You know that you have to heavily rely on content to make it work. However, before you start making content make sure you know what sequence you are making the content for.

Whether this is your first inbound marketing funnel or not, you have to know what type of content comes first.

Attract

The first stage of Inbound marketing is the attract sequence or attraction. Before you have any chance to convert the leads into customers, you have to bring them to your website and make them commit.

The inbound methodology is based on making a lot of different content pieces to guide marketing strategies and achieve business goals. The best thing about it is that once you create the content, it stays on the website for new visitors to view, enter the sequence, and turn into leads.

However, to execute this flawlessly, you have to understand the methodology first.

First Part of Methodology

The attract phase or sequence is relatively simple. You create content that is used to attract visitors and turn them into leads. In this phase, you can optimize blogs for SEO, or promote pages and landing pages through paid marketing.

Once the user clicks on the link and performs a CTA, you can consider the first phase finished. Yet, the process is never that smooth. That’s the reason why you have so many tactics and strategies in the first place.

Your sole job in this part of the methodology is to bring the user to your website and make him enter the rest of the sales funnel. Whether you want him to buy at that exact moment, or you want to educate him first is another thing.

Depending on your segmented lists, you’ll have different attraction goals for different prospects.

Goals

Setting goals is really important for Inbound marketing. After all, the whole ordeal of creating a buyer’s personas and mapping their buyer’s journey is done so you can achieve a particular business goal.

While the purpose of the attract sequence is to bring visitors to your website, the measurable goal of the sequence will vary from business to business. For example, if you have a small business, your goal may be to turn 100 visitors into 30 leads.

Similarly, if you have 10.000 visitors, turning 3000 of them into leads is quite an achievement. Regardless, the methodology remains the same, and you will need to personalize it to fit your business.

Attract Your Leads

Now, examine your business and its needs, and create your attract sequence. When you purchase a Marketing Hub plan you’ll get all the tools you need to make it work.

But, if you want to have a better overview of your marketing activities, try using Focos. It’s an entire virtual office in a single app.